NESPRESSO FESTIVE 2015 -
the holiday joy
Rediscover The Holiday Joy. Client: Nespresso. Integrated global campaign
Working whit : Creative leader and Art Director., Marina Tercelan for McCann Worldgroup, Milan.
Paper Artist: The Makerie Studio. Illustrator/Artist: Lorenzo Petrantoni. Product Photographer: Stefano Campoantico. CGI Studio: Pics London. Production House: Docartist. The brief was about Christmas time and the launch of 3 special edition coffee capsules, which are inspired in famous Viennese cakes. As Christmastime make all of us feel like a child, what if we invite consumers to reconnect with their inner child and share the holiday joy with their most loved ones? Joy is the greatest gift of all.