NESPRESSO  FESTIVE 2015  -  

Pam Super Store POS




The point of sale.



PRODUCT CENTRALITY
BRIEF RTB: FRESH, ITALIAN, QUALITY

THE BRAND AS AMPLIFIER AND AMPLIFIER OF EXPERT EXPERIENCE
Enhance the product with communication, verbal and visual codes, dedicated to pushing

the purchase. Focus on PAM's main RTBs: freshness and quality.